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Marketing wine

I have just picked up on an interesting article about Japanese comics in South Korea featuring French wine.  An article in Asahi and commented on Vinography.

Wine is enjoying an unprecedented boom in South Korea, where the distilled spirit shochu has traditionally been the people’s favorite alcoholic drink.

Wine imports were worth $88.6 million (about 10.3 billion yen) last year, up 30 percent from 2005.

The sharp rise is partly attributable to the increase in the average income and a rise in purchasing power generated by the growing strength of the South Korean won against other major currencies.

But the major reason is a Japanese comic book on wine, “Kami no Shizuku (Drops of God),” which is now a best seller in South Korea.  more..

The next step is to contact the publishers and strike a deal to have Regnie 2005 featured!

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